2nd TASK OF BUSSINESS ENGLISH
ARRAGED BY :
ANGGY RINTIKE (20217772)
LUTFIAH FARIDA (23217368)
REBECCA MANALU (25217010)
RIZQ ALMAAS A. (25217366)
SUSI AGUSTINA (25217807)
3EB15
SUBJECT : BUSSINESS ENGLISH 1 #
LECTURER : WAHYU BUDI
FACULTY OF ECONOMICS
GUNADARMA UNIVERSITY
PTA 2019/2020
HOW TO INTRODUCE NEW PRODUCTS AND THE LEVEL OF DEVELOPMENT
Example of product report between the old and the new Agya
Details the difference between the old agya and the new agya
New Agya Executive Chief Engineer Nobuhiko Oono asserted, New Agya is positioned more for the generation or young at heart.
The use of the 1,000cc VVT-i engine not only makes this car more fuel efficient, but also more powerful with a max power of 67 PS, an increase compared to the previous engine which has 65.3 PS power. Likewise, the presence of New Agya with a 1,200cc dual VVT-i engine with 88 PS power, will make this hatchback entry more powerful and more agile.
The use of the 3 NR engine makes New Agya has a smooth sound and minimal vibration. New Agya 1,000cc and 1,200cc come with two transmission choices, namely the responsive 5-speed manual (MT), and 4-speed automatic (AT) which provides comfort while driving.
The following details the differences between New Agya and its predecessor, Agya:
The exterior also underwent changes and gave birth to the appearance of New Agya, which was increasingly stylish and agile. Projector headlamp lamp with LED light guide and trapezoid-shaped radiator grille design give a modern impression.
The engine grille design reinforces the dynamic and modern aura of New Agya. While the design of "reverse L-shape" on the back of the lamp is able to give the impression of luxury so that the overall image displays modern and stylish. The use of 14 inch dual tone alloy wheels with machining processes, and the new TRD design makes the New Agya look more sporty and stylish.
New Agya's interior has also undergone a significant change with the combination of black and darker silver paint which gives the impression of elegance and space with Fabric Door Trim.
Other new features added to the interior of the New Agya include the New Semi Bucket which makes the bench thicker and more comfortable for both the driver and front passenger. For added convenience, the New Agya second row bench is also equipped with a head rest for all rear cabin passengers.
From the safety factor. Like other Toyota products, the New Agya design concept also puts forward the safety factor. With the addition of 4 new safety features namely Immobilizer, 3-point seat belts for all passengers, ABS braking system (specifically 1.2 TRD) and rear sensors (G & TRD Grade), New Agya is now the safest car in its class.
The Immobilizer system and also the alarm feature on New Agya make this vehicle have a high level of security because it cannot be activated using a duplicate key, making it difficult for thieves. With 3 point seatbelt which is intended for 5 passengers, it gives more security and comfort because it is able to keep the body in position during a collision.
The New Agya braking system which is equipped with ABS (type 1.2 TRD) functions to avoid the wheels locking during sudden braking so that the driver is able to maneuver safely. While the rear sensor allows New Agya users to park their vehicles.
EXPLAINING THE DESCRIPTION OF A JOB AND HOW TO DELEGATE JOB TO OTHERS
Telling Job & Education Background in CV
What needs to be underlined is, make sure the background about ourselves that will be told is related to the work we seek. Save the discussion that is not relevant in advance, as interesting as that, so that the agency is able to foster confidence in us to take the position chosen with the skills we have. And it helps us pay attention to the following things:
Avoid inappropriate or informal language such as slang or technical jargon.
Use sentences that are effective, informative and not wordy.
Pay attention to the accuracy of spelling, grammar, and punctuation in the job application letter made. If it contains an error, it is very likely that the application will end up in the trash.
Mention where you got information about the job opening.
The following are some examples that can be used as a reference:
I am a Communications graduate of the Hasanuddin University with several years of working experience as a Public Relation Staff gained from a non-governmental agency in my hometown, Kendari. I am writing to apply for the position of Executive Assistant posted on your official site on 23 February 2017. This position particularly interests me because it would enable me to make full use of my administrative and organizational skills. I have well-developed both written and oral communication skills that can be very useful in carrying out the duties for the position.
(Saya adalah Sarjana Komunikasi lulusan Universitas Hasanuddin dengan pengalaman kerja sebagai Staff Humas di sebuah instansi swasta di kota asal saya, Kendari. Saya menulis untuk melamar pekerjaan di posisi Asisten Eksekutif yang dipublikasikan di situs resmi perusahaan anda pada tanggal 23 Februari 2017. Posisi ini menarik bagi saya sebab akan membuat saya memanfaatkan ketrampilan administratif dan organisasi saya dengan penuh. Saya memiliki ketrampilan komunikasi secara tertulis dan lisan yang baik yang akan sangat bermanfaat untuk memenuhi tugas jabatan tersebut.)
I have read from your advertisement at JobsDB that your company is looking for employees to hold some position. And I am interested in applying as a Service Consultant. My name is Ikbal Alfaris, I am twenty years old. I am a student at University of Surabaya, majoring in Law and have already been in my seventh semester. I consider myself that I have the qualifications as required. I have good motivation for growing, eager to learn, and can work in team and individually. Besides that, I have fair communication skill in English, both oral and written.
(Saya telah membaca iklan di JobsDB bahwa perusahaan anda sedang mencari karyawan untuk mengisi suatu jabatan. Dan saya tertarik melamar sebagai Konsultan Pelayanan. Nama saya Ikbal Alfaris, saya berusia dua puluh tahun. Saya adalah mahasiswa di Universitas Surabaya, jurusan Hukum, dan sudah berada di semester ke tujuh. Saya menganggap diri saya memiliki kualifikasi yang disyaratkan. Saya memiliki motivasi yang baik untuk berkembang, semangat belajar, dan dapat bekerja dalam tim maupun secara individu. Di samping itu saya memiliki ketrampilan bahasa Inggris yang baik, lisan maupun tertulis.)
b. How to describe the job
Introducing Your Job
First of all, before sharing our work with others, we must first know the phrases in English that are used to ask questions about work. These phrases include:
What do you do?
What do you do for a living?
What sort/ kind of work do you do?
If someone asks us to use the phrase above, it means that person wants to know our work. To answer this, we can start with patterned phrases such as:
I’m a/an + pekerjaan.
I work in + bidang pekerjaan/ tempat bekerja/ departmen pekerjaan.
I work for + perusahaan atau institusi tempat bekerja.
I work as + pekerjaan.
Here are a few examples:
I’m an attorney.
I work in digital marketing.
I work in high school.
I work for an online media.
I work for Bank Indonesia.
I work as a teacher.
Note: We can directly mention the name of the company or institution where we work by using the pattern "I work for + company name." With a note that the company or institution where we work is a company or institution that is quite well-known among the general public.
Describing Your Company
We can describe the company we work for when we talk about our work. There are several phrases that can be used to describe the company where we work, including:
The company is based in + kota atau negara perusahaan berada.
It is located in + lokasi perusahaan.
The company was founded in + tahun didirikannya perusahaan.
It is a multinational/ local company.
It is a start-up company.
It is a private/ public company.
The company distributes/ sells/ produces/ provides + produk perusahaan.
We can also use the relative pronoun "that" or "which" to describe the company where it works, for example: I am a lawyer. I work in the Criminal Law department of a private law firm which is based in New York.
Describing Your Job Responsibilities
When sharing our work with new people, just mentioning the type of work and where we work is enough. However, both of these will not be enough if our purpose in describing work is for a job interview or for an English proficiency test. For this reason, try to add more detail when describing your work for these goals. One detail that can be added is a description of our work responsibilities or duties. The following are some phrases that can be used to describe the tasks that we have to do while working:
I have to . . .
I’m responsible for . . .
My role is . . .
My responsibilities include . . .
I handle . . .
I deal with . . .
I work with . . .
Most of my time is spent . . .
Contoh: I’m a lawyer. I handle clients who are facing criminal charge. I’m responsible for assisting them in all stages of the criminal process. Most of my time is spent doing preparation for a trial, including gathering information, reviewing documents, and doing some paperwork.
Saying How You Feel About Your Job
We can also add our opinions or feelings to our work to make the job descriptions we make sound more interesting and more detailed. To do this we can use several adjectives to describe how we feel about our work. The adjectives used can be either positive or negative. There are several positive adjectives that can be used to describe our feelings towards our work, including:
Stimulating
Challenging
Satisfying
Rewarding
Creative
Fun
Whereas the negative adjectives include:
Exhausting
Boring
Tiring
Stressful
Soul-destroying
Conversation of delegate job to others
A: “Hello, could you come to my room? There is something I want to discuss with you.”
B: “Okay, I will go there.”
A: “Yes, I will be waiting for you. Bye.”
B: “Coming right away.”
(At the room)
B: “Excuse me, may I come in?”
A: “Sure. Have a sit please.”
B: “Ok thank you.”
A: “I need to discuss about our company income. Could you tell me about that?”
B: “Yes, Sir. Our income from January to March had a significant progress. But we have to anticipate the improvement of our product. Our rival companies are starting to improve their product’s quality.”
A: “Yes I think the best way to improve our income is to make an interesting advertisement.”
B: “Yes, that’s one of the most effective ways to engage the customer. But we need capable person to handle that issue.”
A: “We will hire that person. But we need more people to work as an advertisement team. Could you recruit at least three more people who can handle advertisement?”
B: “Sure. I will make a selection to recruit the person. I will inform you within three days.”
A: “Okay, I trust you in this issue. Please recruit the best person.”
B: “Sure, I will do this for this company. May I leave now?”
A: “Yes, thank you for the nice discussion. See you.”
B: “Anytime. See you.”
CUSTOMER SERVICE
Responding complaints
Complaints from customers is one thing that is commonly accepted for every business owner. If seen from the point of view of the customers who filed complaints mostly because they were not satisfied with a product that was bought or a service that they think is less than optimal. From the side of customers who feel disadvantaged, they will certainly file a claim with the company that has made them disappointed.
If seen from the side of the company that receives complaints from these customers, it can actually be used as a positive entry, inevitably in the future must provide more optimal service to minimize complaints from other customers. Things we must do if there are customer complaints:
Stay polite and friendly : The consumer is 'king', Give your customers the opportunity to make all their complaints, and don't cut off their conversation before everything is conveyed.
Correct what the problem is : Look deeper into what caused your customer to make that complaint. This can be caused by several factors. But sometimes there are also complaints that are deliberately made by consumers to attract other benefits. From the results of the analysis you can be used as your response and evaluation in the future.
Apologize based on empathy : Apologize in advance even though you don't agree with the complaint. That way, you have at least given a deep understanding to customers, that you are committed to finding solutions for them. Express your apologies and empathy with the movements of your hands and eyes. This will separate emotions and problems.
Immediately possible to solve the problem : So that the problem does not drag on, immediately to solve the existing problems. Because you certainly cannot continue to focus on facing just one customer. If it is not resolved quickly you will feel burdened for the future. Sometimes this is quite burdensome for you when you have to re-fund or compensate customers for 'losses'. But this will not be a problem, if you later see the effects in the future. Customers who have felt helped before if they were satisfied of course the effect they will recommend your company to their other friends. Do everything that can accommodate all the complaints. This will show your commitment to solving the problem properly. Sometimes this feels unfair, but rest assured, it's better to save your business than withstand a little 'loss' because of a customer's complaint.
Evaluation : Of all the customers who submit your complaints, they should be able to be made as a meaningful input. Fixing any gaps in your company that will allow your business to run better in the future.
Example conversation of customer complain:
A: “I am sorry to bother you. I have received my order number 0085, but it seems like the piece of clothes that I ordered isn’t the same with the one I got this morning.”
B: “Hello, thank you for calling. I’m really sorry for the inconvenience. Can you tell me again the order number?”
A: “It is 0085, under the name Jeeva.”
B: “Right, I got the order history here. I’m afraid there might be an understanding between the shipping and order division. They sent you the 0086 package.”
A: “This is ridiculously wrong. I need to wear that shirt tonight. Can you help me with this?”
B: “But our shipping period is two days.”
A: “Excuse me, I understood that hence I ordered this since a week ago. But this is unacceptable; it’s not my fault either. I understand that it’s not your fault. But as the representative, please be responsible.”
B: “Sure. We will arrange one-day service to send you the right package right away. I assume it will arrive in your order no more than 5 pm today.”
A: “Thank you.”
Provide comparison of products and services
Degree of comparation
Degree of comparison is a type of comparative sentence that uses adjectives as a comparison to find out the quality of a person or an item. Most of the degrees of comparation in adjectives have much to do with descriptive adjectives and adjective of quantity. There are three types of Degrees of Comparison, namely: Positive, Comparative and Superlative. How to distinguish the three seen from the use of Adjective in the sentence.
Positive degree
Positive degree is the simplest form of degreeof comparison because the adjectives and adverbs used do not need to be changed anymore. Grammar formula and example sentences from positive degree are:
No.
Formula
Example sentences
1
As + Adjective + As
The weather is as hot as yesterday.
2
No less + Adjective + Than
Lili is no less clever than me.
3
Not + As + Adjective + As
Nana is not (Isn’t) as pretty as Layla
The use of positive degrees
Positive degree can be used for things like the one below :
State a condition as it is
Example : Toni is a strong man.
Comparing two objects or people of the same level, be it nature, shape or other parts.
Example : Your house is as clean as my house.
State two objects or people who do not have the same level of comparison
Example : xenia is not as fast as Ferrari
Comparative degree
Comparative Degree is a type of second-level comparison. Comparative Degree is used to compare two things, can be people, objects or animals. This type of comparative English sentence is used to express the nature of more or less between one object with another object. Characteristics of the Comparative Degree sentence are indicated by the word THAN, which means FROM. In addition, the adjective underwent a change. For example the addition of the word "more" in front of it or the addition of the suffix -r / -er or other irregular changes.
There are 2 Adjective changes in the example sentence Degree Comparison. First is the regular form (Regular Form). Second is the irregular form (Irregular Form). Grammar formula and example sentences from comparative degree are:
No.
Formula
Example sentences
1
Adjective + er + Than
Whale is bigger than shark
2
More + Adjective + Than
Rose is more beautiful than jasmine
3
Adjective + er + Than much
Her shoes is far dirtier than them
4
Far + More + Adjective + Than much
This book is far more interesting than talking with you
5
Subject + Verb + The + Comparative + Of the two + Noun
Nia is the smarter of the two sisters
6
Of the two + Noun + Subject + Verb + The + Comparative
Of the two phone, this one is the cheaper
The use of comparative degrees
Comparative degree can be used for things like the one below :
To further emphasize the form of comparative degree
Example : This task is far easier than the previous one.
States two objects or people who do not have in common or the level of comparison
Example : Mina is cleverer than Wendy
The use of this type of degree of comparation can be used in increasingly circumstances
Example : The harder you exercise in gym, the stronger you will be
Superlative degree
Superlative Degree is a type of third level comparison. Superlative Degree is used to compare three or more people, things or several things. this sentence is intended for things that have the "most" properties compared to a number of other things. It could be the greatest, the best, the worst, the highest, the shortest, and so on.
Characteristics of the Superlative Degree sentence are marked by the THE article before the adjective. The Superlative Degree sentence uses an Adjective that has undergone a change. These changes can include adding the -st / -est suffix or adding the word "more" or other irregular changes. This change can occur irregularly (Regular) or irregular (Irregular). Grammar formula and example sentences from comparative degree are:
No.
Formula
Example sentences
1
Adjective + est + Noun + In + Singular noun
Ms. Lina is the youngest teacher in the school
2
The + Most + Adjective + of + Plural noun
Bayu is the laziest of the boys
3
One of the + Superlative + Plural noun
This one of the most delicious meal I have ever had.
4
Least + Adjective
These bag are least popular of all
Conversation of the comparative between product
A: Hello Sir, welcome to our store.
B: Thank you.
A: How can I help you, Sir?
B: Actually, I’m planning to buy an air conditioner, so could you please help me with that?
A: Sure, Sir. Could you please specify me the brand so that I can be more transparent with the details?
B: I am using Daikin AC these days but I’m not satisfied with the service.
A: You should try the Sharp air conditioner. It’s already in high demand.
B: What kind of service does it offer?
A: In Sharp air conditioner, you will get a two-year warranty. It also has five free services. The installation is free. The maintenance is also taken care by the company.
B: That’s perfect.
A: Sir, where do you want to install the air conditioner?
B: In the bedroom.
A: Sure.
B: Could you please tell me the price of this air conditioner and the payment method?
A: It will cost you around $150 including the service tax. And you can pay either by card or cash.
B: Perfect, I would like to pay by card.
A: Sure, Sir. Let’s complete the transaction.
B: Okay.
Give as well as asked for suggestions
Definition of Asking Giving Suggestion
Asking and Giving Suggestion are English phrases used to express how to ask and give advice to others.
Forms of Expression
In this section some expressions are given and explained which can be used to express ways of asking and giving advice to others;
Asking Suggestion (Meminta Saran)
What should I do? (Apa yang haru aku lakukan?)
Do you have any ideas? (Apakah kamu mempunyai ide?)
Do you have any suggestions for me? (Apakah kamu mempunyai saran untukku?)
Can you tell me what I should do? (Bisakah kamu katakan apa yang harus aku lakukan)
Do you have any advice for me? (Apakah kamu punya nasihat untukku?)
Will you give me some suggestion, please? (Maukah kamu memberikanku beberapa saran?)
Any idea? (ada ide?)
Can you give me some advice about…? (Dapatkah kamu memberikanku beberapa nasihat tentang…)
What do you recommend………? (Apa yang dapat kamu rekomendasikan?)
Please tell me what should I do? (Kumohon katakan padaku apa yang harus aku lakukan?)
Giving Suggestion (Memberi Saran)
You should…
You need/ought to…
You had better…
You ought to…
I think you should….
I advise you to…
I suggest you to…
I suggest that you….
I recommend you to…
Maybe you should….
Besides some of the Asking and Giving Suggestion expressions above, below there are also responses (responses) that are often used in English lessons. Examples of responses below can be used if someone gives a suggestion, there is a possibility that the person rejects or accepts the suggestion (agree / disagree);
Agreeing (Ungkapan setuju dengan saran diberikan)
• I agree with you. (saya setuju denganmu)
• I think you’re right. (m kenurutku kamu benar)
• I think so. (saya sependapat)
• That’s a good idea. (itu ide yang bagus)
• That’s right. (ya itu benar)
• Thanks. I’ll ttr your advice. (Terima kasih. Saya akan mencoba saran kamu)
• That sounds great. (kedengaranya ide bagus)
Disagreeing (ungkapan tidak/kurang seuju dengan saran yang diberikan)
• No, I don’t think so. (Tidak, Saya tidak sependapat tentang itu)
• I disagree with you. (Saya tidak setuju denganmu)
• That’s not a good idea. (Itu bukan ide yang baik)
• I understand your point, but I think…. (Saya mengerti pendapatmu, tapi menurutku…)
Short conversation about Asking and Giving Suggestion :
Conversation 1 :
Servant : Hello! How are you doing?
Linda : Fine, thank you. Can I see a menu, please?
Servant : Certainly, here you are.
Linda : Thanks. What’s special today?
Servant : Spicy grilled chicken with some cheese.
Linda : That sounds good. I’ll have that.
Servant : Would you like something to drink?
Linda : Yes, I’d like an orange juice.
Servant : Here you are. Enjoy your meal!
Linda : Thank you.
Servant : Can I bring you anything else?
Linda : No, thanks. I’d like the bill, please.
Servant : That’ll be Rp 97,000.00.
Linda : Here you are. Keep the change!
Servant : Thank you. Have a nice day!
Linda : Thanks, you too. Bye!
Conversation 2 :
Mr. Daruken: Hi Leppo…?
Mr. Leppo: Hi Daruken…
Mr. Daruken: Why you look sad?
Mr. Leppo: I am confused?
Mr. Daruken: Why confused? Do you have a problem?
Mr. Leppo: I haven’t been able to pay the school administration. Do you have any advice to me?
Mr. Daruken: I think, you should ask dispensation to the school
Mr. Leppo: it’s good idea. Thanks Daruken…
Mr. Daruken: you’re welcome
Source :
https://www.sederet.com/tutorial/job-interview-menceritakan-latar-belakang-pendidikan-dan-pengalaman-kerja-dalam-bahasa-inggris/
https://www.sederet.com/tutorial/cara-mendeskripsikan-pekerjaan-describe-your-job-dalam-bahasa-inggris/
https://otomotif.bisnis.com/read/20170411/46/644378/toyota-luncurkan-new-agya-berikut-detail-perbedaan-dengan-agya-lama
https://id.m.wikihow.com/Mendelegasikan
https://kinibisa.com/artikel/detail/project-management/subdetail/pendelegasian-tugas/read/4-cara-mendelegasikan-tugas-ke-bawahan
http://smebhaadministrasi.blogspot.com/2016/01/pelayanan-kepada-pelanggan.html
https://jarvis-store.com/artikel/tips-merespon-keluhan-dari-pelanggan-secara-bijak
https://ilmumanajemenindustri.com/pengertian-perbedaan-barang-dan-jasa-goods-and-services/
https://englishclas.com/penjelasan-dan-contoh-asking-and-giving-suggestion-beserta-terjemahanya/
http://www.geniuslang.com/bahasa-inggris/percakapan/percakapan-bahasa-inggris-di-restoran-conversation-in-the-restaurant
https://www.sederet.com/tutorial/contoh-percakapan-di-kedai-kopi-starbucks-dalam-bahasa-inggris/
https://www.ukessays.com/essays/marketing/product-launch-report-burger-fuel.php
Kamis, 28 November 2019
Rabu, 13 November 2019
English Bussiness
2nd TASK OF BUSSINESS ENGLISH
ARRAGED BY :
ANGGY RINTIKE (20217772)
LUTFIAH FARIDA (23217368)
REBECCA MANALU (25217010)
RIZQ ALMAAS A. (25217366)
SUSI AGUSTINA (25217807)
3EB15
SUBJECT : BUSSINESS ENGLISH 1 #
LECTURER : WAHYU BUDI
FACULTY OF ECONOMICS
GUNADARMA UNIVERSITY
PTA 2019/2020
HOW TO INTRODUCE NEW PRODUCTS AND THE LEVEL OF DEVELOPMENT
Example of product report
EXECUTIVE SUMMERY
This project is about super deluxe burger combo developed by BURGER FUEL named as “RICHIE FREAKOUT “as Richie is New Zealand rugby team captain and is well known personality all over. When we heard his name Words like passion, energy, power, effectiveness strike in our mind. This combo meal include flat bread bun having different variety of meat. Will be given with energy drink rather than soft drink. The need to introduce this is as young generation intake energy drink a lot and consumption of healthy energy giving product is more so by providing this combo we will likely to target the young teen which play crucial role in our store as more than 50% of sale is dependent on them. The need to introduce this burger is as customer are more demanding and need innovation in product by introducing new flat bread bun this deluxe combo with energy drink make customer attracted.
INTRODUCTION
Burger Fuel is a New Zealand owned chain of burger restaurants with 52 locations around the world including 46 locations in New Zealand.it is high energy burger brand that experience huge success in Middle East and now exposing growing market in New Zealand. Burger fuel is leading top brand in food market now a days. Burger fuel is well known KIWI brand as it known for its specialaiolisauce, freshness, taste.
As it is very interesting to know that 31 March 2013 resulted in a profit of $1,098,294. This was a 55% increase in the profit from that of previous year of the $708,360.
Which result in total sale of $ 49.3M in current year. Making it compare with last year there is increase of 29.2% in total sale of burger fuel which is huge achievement. (annual report burger fuel 2013, 2013)
IDEA OF THE SUPER DELUXE COMBO
New burger fuel super deluxe burger combo name as “RICHIE FREAKOUT” is going to be introduced in young market era where people are mainly concern with intake of energy, healthy and nutritious diet.
This deluxe combo will be provided with ENERGY DRINK and also the combo will have flat bread. Burger fuel try to focus on each and every people in market now a days youngster have more intake of energy drink. As now all people are concern with health issue new flat bread bun in introduced which is oil free with no fat. We try to focus young generation as in past few years are sale likely to increase due to variety we provide to them.
COMPETITOR
As we have new super deluxe combo which is different from offering of different competitor but still we have competitor in market:
Subway
Burger King
McDonalds
But since we having number of competitor but idea to introduce flat bread bun and energy drink with combo meal is likely to be new.
TARGET MARKET
By introducing this super deluxe burger combo burger fuel try to target young generation as they play crucial role for each and every company. As we look profits of burger fuel from past few years. According to annual report of burger fuel up to financial year 31 March 2013 has again demonstrated a significant improvement in his performance. The small chain of business continue to grow and is becoming stronger both in local and international market
As at 31 March 2013 there were 44 Burger Fuel outlets operating and the Group has Considerable Young generation like the different combo meals offer by burger fuel.
SEGEMENT PROFITABILITY
As our product price are generally high as we offer quality product. But keeping in mind combo is designed for young generation price is likely to be moderate will be provided with addition deal on Weekends. Increasing sale by giving additional sale make sale to go high and will increase profit margin.
POSITIONING OF THE PRODUCT
As most of business can’t afford investing of thousands of dollars in advertising and promotion every month as it is going to increase price of product as we are introducing new super deluxe combo meal at reasonable price. By spending more on advertisement will likely to increase combo price so by making new pamphlets of store different combo highlighting super deluxe deal in beginning will make people to know about product and also we will able to introduce our other combo through it.
PRODUCT
The product involves all its particular features and benefits. It can be seen from the Salad Cream campaign that a decision was taken not to alter the taste of salad cream and only to change the bottle shape and packaging. Hence, the product aspect of the marketing mix was left relatively unchanged.
In the case of Salad Cream the price aspects of the mix were altered: price was increased, because focus group research supported the view that a price increase in Salad Cream would be acceptable to consumers. Promotion aspects were considerably changed. The advertising and promotional campaigns described above were extensive. Finally, place within the marketing mix was also unchanged in terms of the places where consumers could buy Salad Cream. No new sales outlets or distribution points were suggested by the campaign team.
PRICE
Price is one of most important element which create sales revenue, price of product is important determinant of value of sale made. Price is determined by market forces in accordance with time and circumstances. Deluxe combo must be introduced keeping in mind the total cost and market trend prevailing in market.
PROMOTION
Promotion is business communication it will provide information that will assist customer to buy. However successful promotion will result in increase in sales. By making well designed pamphlet highlighting super deluxe combo will likely to attract the people which is good for company. Other method which can be used for introducing are:
Radio and television
Poster and media
Internet sites
Promotion campaigns
PLACE
Product placement also known as product brand by which product is integrated in marketing practises. Marketing practise such as advertising, promotion brand name, package and other. In product placement
The audience involve get to know about the product. By advertising super deluxe combo in television in between movies interval people will do come to know we must have to pay attention toward our combo layout
DIFFERENTIATION
Richie freakout is different from that of other combo deal which is being provided in store as combo come up with:
Flat bread bun
Energy drink
BUSINESS STRATEGY
Launching a new thing requires addressing the four marketing pillars of price, product, promotion and place of sale. To analyse each of these areas, we need to examine strengths, weaknesses, opportunities and threats to help minimizing our risks and maximize our resources before we run our promotion activities.
STRENGTHS
The combo we introducing it satisfy the need and demand of young generation as combo is designed according to their preferences and recommendation given by them. We manage to provide this combo with basic price out profitability will be quite less in accordance with out combo we provide but this deluxe combo will attract wide range of people which is good for us.
WEAKNESSES
A weakness is related with unnecessary things that happen. We must be prepare with the any short coming arise or any problem face during the process. We had to pay attention toward cost involve as we specialise in providing fresh.
OPPORTUNITIES
As we introducing new deluxe combo it will give great opportunities. As we coming up with new upcoming this will create great opportunities as they will attract number of youth which will create demand not for this but for overall combo. As we having lower overhead costs than a mature competitor, we might be able to price our self more competitively.
THREATS
Once we enter the market place, our competitors will likely to react. One of the biggest threats we face is our competition prevailing in market. We must have our backup plans for your pricing, promotion and distribution channels so that we can respond to competitor changes taking place.
CONCLUSION
This case study has examined burger fuel ability to use innovation in developed market place. There is need to innovate efforts in expanding market. The case study include some elements like
Demand and preferences of customer to identify market opportunity
Product innovation
Introducing this super deluxe combo will create great opportunity this will not only give company a competitive advantage but will give sustained advantage to increase profitability. Hence if super deluxe combo is introduced it will build a strong relationship with our young generation.
RECOMMEDATIONS
First of all there must be proper stock of raw material as we deal in serving fresh meals
Manager must forecast sale of store and must have estimated stock
As we know providing energy drink there must proper set up of machinery to serve it.
Conversation of product introduction
A: Hello Sir, welcome to our store.
B: Thank you.
A: How can I help you, Sir?
B: Actually, I’m planning to buy an air conditioner, so could you please help me with that?
A: Sure, Sir. Could you please specify me the brand so that I can be more transparent with the details?
B: I am using Daikin AC these days but I’m not satisfied with the service.
A: You should try the Sharp air conditioner. It’s already in high demand.
B: What kind of service does it offer?
A: In Sharp air conditioner, you will get a two-year warranty. It also has five free services. The installation is free. The maintenance is also taken care by the company.
B: That’s perfect.
A: Sir, where do you want to install the air conditioner?
B: In the bedroom.
A: Sure.
B: Could you please tell me the price of this air conditioner and the payment method?
A: It will cost you around $150 including the service tax. And you can pay either by card or cash.
B: Perfect, I would like to pay by card.
A: Sure, Sir. Let’s complete the transaction.
B: Okay.
EXPLAINING THE DESCRIPTION OF A JOB AND HOW TO DELEGATE JOB TO OTHERS
Telling Job & Education Background in CV
What needs to be underlined is, make sure the background about ourselves that will be told is related to the work we seek. Save the discussion that is not relevant in advance, as interesting as that, so that the agency is able to foster confidence in us to take the position chosen with the skills we have. And it helps us pay attention to the following things:
Avoid inappropriate or informal language such as slang or technical jargon.
Use sentences that are effective, informative and not wordy.
Pay attention to the accuracy of spelling, grammar, and punctuation in the job application letter made. If it contains an error, it is very likely that the application will end up in the trash.
Mention where you got information about the job opening.
The following are some examples that can be used as a reference:
I am a Communications graduate of the Hasanuddin University with several years of working experience as a Public Relation Staff gained from a non-governmental agency in my hometown, Kendari. I am writing to apply for the position of Executive Assistant posted on your official site on 23 February 2017. This position particularly interests me because it would enable me to make full use of my administrative and organizational skills. I have well-developed both written and oral communication skills that can be very useful in carrying out the duties for the position.
(Saya adalah Sarjana Komunikasi lulusan Universitas Hasanuddin dengan pengalaman kerja sebagai Staff Humas di sebuah instansi swasta di kota asal saya, Kendari. Saya menulis untuk melamar pekerjaan di posisi Asisten Eksekutif yang dipublikasikan di situs resmi perusahaan anda pada tanggal 23 Februari 2017. Posisi ini menarik bagi saya sebab akan membuat saya memanfaatkan ketrampilan administratif dan organisasi saya dengan penuh. Saya memiliki ketrampilan komunikasi secara tertulis dan lisan yang baik yang akan sangat bermanfaat untuk memenuhi tugas jabatan tersebut.)
I have read from your advertisement at JobsDB that your company is looking for employees to hold some position. And I am interested in applying as a Service Consultant. My name is Ikbal Alfaris, I am twenty years old. I am a student at University of Surabaya, majoring in Law and have already been in my seventh semester. I consider myself that I have the qualifications as required. I have good motivation for growing, eager to learn, and can work in team and individually. Besides that, I have fair communication skill in English, both oral and written.
(Saya telah membaca iklan di JobsDB bahwa perusahaan anda sedang mencari karyawan untuk mengisi suatu jabatan. Dan saya tertarik melamar sebagai Konsultan Pelayanan. Nama saya Ikbal Alfaris, saya berusia dua puluh tahun. Saya adalah mahasiswa di Universitas Surabaya, jurusan Hukum, dan sudah berada di semester ke tujuh. Saya menganggap diri saya memiliki kualifikasi yang disyaratkan. Saya memiliki motivasi yang baik untuk berkembang, semangat belajar, dan dapat bekerja dalam tim maupun secara individu. Di samping itu saya memiliki ketrampilan bahasa Inggris yang baik, lisan maupun tertulis.)
b. How to describe the job
Introducing Your Job
First of all, before sharing our work with others, we must first know the phrases in English that are used to ask questions about work. These phrases include:
What do you do?
What do you do for a living?
What sort/ kind of work do you do?
If someone asks us to use the phrase above, it means that person wants to know our work. To answer this, we can start with patterned phrases such as:
I’m a/an + pekerjaan.
I work in + bidang pekerjaan/ tempat bekerja/ departmen pekerjaan.
I work for + perusahaan atau institusi tempat bekerja.
I work as + pekerjaan.
Here are a few examples:
I’m an attorney.
I work in digital marketing.
I work in high school.
I work for an online media.
I work for Bank Indonesia.
I work as a teacher.
Note: We can directly mention the name of the company or institution where we work by using the pattern "I work for + company name." With a note that the company or institution where we work is a company or institution that is quite well-known among the general public.
Describing Your Company
We can describe the company we work for when we talk about our work. There are several phrases that can be used to describe the company where we work, including:
The company is based in + kota atau negara perusahaan berada.
It is located in + lokasi perusahaan.
The company was founded in + tahun didirikannya perusahaan.
It is a multinational/ local company.
It is a start-up company.
It is a private/ public company.
The company distributes/ sells/ produces/ provides + produk perusahaan.
We can also use the relative pronoun "that" or "which" to describe the company where it works, for example: I am a lawyer. I work in the Criminal Law department of a private law firm which is based in New York.
Describing Your Job Responsibilities
When sharing our work with new people, just mentioning the type of work and where we work is enough. However, both of these will not be enough if our purpose in describing work is for a job interview or for an English proficiency test. For this reason, try to add more detail when describing your work for these goals. One detail that can be added is a description of our work responsibilities or duties. The following are some phrases that can be used to describe the tasks that we have to do while working:
I have to . . .
I’m responsible for . . .
My role is . . .
My responsibilities include . . .
I handle . . .
I deal with . . .
I work with . . .
Most of my time is spent . . .
Contoh: I’m a lawyer. I handle clients who are facing criminal charge. I’m responsible for assisting them in all stages of the criminal process. Most of my time is spent doing preparation for a trial, including gathering information, reviewing documents, and doing some paperwork.
Saying How You Feel About Your Job
We can also add our opinions or feelings to our work to make the job descriptions we make sound more interesting and more detailed. To do this we can use several adjectives to describe how we feel about our work. The adjectives used can be either positive or negative. There are several positive adjectives that can be used to describe our feelings towards our work, including:
Stimulating
Challenging
Satisfying
Rewarding
Creative
Fun
Whereas the negative adjectives include:
Exhausting
Boring
Tiring
Stressful
Soul-destroying
CUSTOMER SERVICE
Responding complaints
Complaints from customers is one thing that is commonly accepted for every business owner. If seen from the point of view of the customers who filed complaints mostly because they were not satisfied with a product that was bought or a service that they think is less than optimal. From the side of customers who feel disadvantaged, they will certainly file a claim with the company that has made them disappointed.
If seen from the side of the company that receives complaints from these customers, it can actually be used as a positive entry, inevitably in the future must provide more optimal service to minimize complaints from other customers. Things we must do if there are customer complaints:
Stay polite and friendly : The consumer is 'king', Give your customers the opportunity to make all their complaints, and don't cut off their conversation before everything is conveyed.
Correct what the problem is : Look deeper into what caused your customer to make that complaint. This can be caused by several factors. But sometimes there are also complaints that are deliberately made by consumers to attract other benefits. From the results of the analysis you can be used as your response and evaluation in the future.
Apologize based on empathy : Apologize in advance even though you don't agree with the complaint. That way, you have at least given a deep understanding to customers, that you are committed to finding solutions for them. Express your apologies and empathy with the movements of your hands and eyes. This will separate emotions and problems.
Immediately possible to solve the problem : So that the problem does not drag on, immediately to solve the existing problems. Because you certainly cannot continue to focus on facing just one customer. If it is not resolved quickly you will feel burdened for the future. Sometimes this is quite burdensome for you when you have to re-fund or compensate customers for 'losses'. But this will not be a problem, if you later see the effects in the future. Customers who have felt helped before if they were satisfied of course the effect they will recommend your company to their other friends. Do everything that can accommodate all the complaints. This will show your commitment to solving the problem properly. Sometimes this feels unfair, but rest assured, it's better to save your business than withstand a little 'loss' because of a customer's complaint.
Evaluation : Of all the customers who submit your complaints, they should be able to be made as a meaningful input. Fixing any gaps in your company that will allow your business to run better in the future.
Example conversation of customer complain:
A: “I am sorry to bother you. I have received my order number 0085, but it seems like the piece of clothes that I ordered isn’t the same with the one I got this morning.”
B: “Hello, thank you for calling. I’m really sorry for the inconvenience. Can you tell me again the order number?”
A: “It is 0085, under the name Jeeva.”
B: “Right, I got the order history here. I’m afraid there might be an understanding between the shipping and order division. They sent you the 0086 package.”
A: “This is ridiculously wrong. I need to wear that shirt tonight. Can you help me with this?”
B: “But our shipping period is two days.”
A: “Excuse me, I understood that hence I ordered this since a week ago. But this is unacceptable; it’s not my fault either. I understand that it’s not your fault. But as the representative, please be responsible.”
B: “Sure. We will arrange one-day service to send you the right package right away. I assume it will arrive in your order no more than 5 pm today.”
A: “Thank you.”
Provide comparison of products and services
The following are the main differences between goods and services:
Goods are commodities or products that are ready to be purchased by customers at a certain price, while Services (services) are benefits or facilities provided by other parties.
Goods are something tangible or tangible (tangiable) that is something that can be seen or touched, while services (services) are products that are intangible (intangiable).
When a customer purchases an item at a certain price, ownership of the item will change hands from the seller to the buyer. Conversely, ownership of services or services is non-transferable.
It is difficult to evaluate services or services because each service provider has a different approach in implementing services so it is difficult to judge which service is better. While the evaluation of goods is relatively easier to do.
Goods can be returned or exchanged if it does not match what is desired. However, services or services may not be returned or exchanged if they have been provided.
Goods can be stored for future use, but services or services are very time-bound and cannot be stored as inventory.
Goods are produced first then traded and finally consumed. Whereas services or services are produced and consumed at the same time.
Goods can be separated from the means of production after becoming a finished product, while services or services can not be separated from the supplier.
Give as well as asked for suggestions
Definition of Asking Giving Suggestion
Asking and Giving Suggestion are English phrases used to express how to ask and give advice to others.
Forms of Expression
In this section some expressions are given and explained which can be used to express ways of asking and giving advice to others;
Asking Suggestion (Meminta Saran)
What should I do? (Apa yang haru aku lakukan?)
Do you have any ideas? (Apakah kamu mempunyai ide?)
Do you have any suggestions for me? (Apakah kamu mempunyai saran untukku?)
Can you tell me what I should do? (Bisakah kamu katakan apa yang harus aku lakukan)
Do you have any advice for me? (Apakah kamu punya nasihat untukku?)
Will you give me some suggestion, please? (Maukah kamu memberikanku beberapa saran?)
Any idea? (ada ide?)
Can you give me some advice about…? (Dapatkah kamu memberikanku beberapa nasihat tentang…)
What do you recommend………? (Apa yang dapat kamu rekomendasikan?)
Please tell me what should I do? (Kumohon katakan padaku apa yang harus aku lakukan?)
Giving Suggestion (Memberi Saran)
You should…
You need/ought to…
You had better…
You ought to…
I think you should….
I advise you to…
I suggest you to…
I suggest that you….
I recommend you to…
Maybe you should….
Besides some of the Asking and Giving Suggestion expressions above, below there are also responses (responses) that are often used in English lessons. Examples of responses below can be used if someone gives a suggestion, there is a possibility that the person rejects or accepts the suggestion (agree / disagree);
Agreeing (Ungkapan setuju dengan saran diberikan)
• I agree with you. (saya setuju denganmu)
• I think you’re right. (m kenurutku kamu benar)
• I think so. (saya sependapat)
• That’s a good idea. (itu ide yang bagus)
• That’s right. (ya itu benar)
• Thanks. I’ll ttr your advice. (Terima kasih. Saya akan mencoba saran kamu)
• That sounds great. (kedengaranya ide bagus)
Disagreeing (ungkapan tidak/kurang seuju dengan saran yang diberikan)
• No, I don’t think so. (Tidak, Saya tidak sependapat tentang itu)
• I disagree with you. (Saya tidak setuju denganmu)
• That’s not a good idea. (Itu bukan ide yang baik)
• I understand your point, but I think…. (Saya mengerti pendapatmu, tapi menurutku…)
Short conversation about Asking and Giving Suggestion :
Conversation 1 :
Servant : Hello! How are you doing?
Linda : Fine, thank you. Can I see a menu, please?
Servant : Certainly, here you are.
Linda : Thanks. What’s special today?
Servant : Spicy grilled chicken with some cheese.
Linda : That sounds good. I’ll have that.
Servant : Would you like something to drink?
Linda : Yes, I’d like an orange juice.
Servant : Here you are. Enjoy your meal!
Linda : Thank you.
Servant : Can I bring you anything else?
Linda : No, thanks. I’d like the bill, please.
Servant : That’ll be Rp 97,000.00.
Linda : Here you are. Keep the change!
Servant : Thank you. Have a nice day!
Linda : Thanks, you too. Bye!
Conversation 2 :
Mr. Daruken: Hi Leppo…?
Mr. Leppo: Hi Daruken…
Mr. Daruken: Why you look sad?
Mr. Leppo: I am confused?
Mr. Daruken: Why confused? Do you have a problem?
Mr. Leppo: I haven’t been able to pay the school administration. Do you have any advice to me?
Mr. Daruken: I think, you should ask dispensation to the school
Mr. Leppo: it’s good idea. Thanks Daruken…
Mr. Daruken: you’re welcome
Sumber :
https://www.sederet.com/tutorial/job-interview-menceritakan-latar-belakang-pendidikan-dan-pengalaman-kerja-dalam-bahasa-inggris/
https://www.sederet.com/tutorial/cara-mendeskripsikan-pekerjaan-describe-your-job-dalam-bahasa-inggris/
https://id.m.wikihow.com/Mendelegasikan
https://kinibisa.com/artikel/detail/project-management/subdetail/pendelegasian-tugas/read/4-cara-mendelegasikan-tugas-ke-bawahan
http://smebhaadministrasi.blogspot.com/2016/01/pelayanan-kepada-pelanggan.html
https://jarvis-store.com/artikel/tips-merespon-keluhan-dari-pelanggan-secara-bijak
https://ilmumanajemenindustri.com/pengertian-perbedaan-barang-dan-jasa-goods-and-services/
https://englishclas.com/penjelasan-dan-contoh-asking-and-giving-suggestion-beserta-terjemahanya/
http://www.geniuslang.com/bahasa-inggris/percakapan/percakapan-bahasa-inggris-di-restoran-conversation-in-the-restaurant
https://www.sederet.com/tutorial/contoh-percakapan-di-kedai-kopi-starbucks-dalam-bahasa-inggris/
https://www.ukessays.com/essays/marketing/product-launch-report-burger-fuel.php
ARRAGED BY :
ANGGY RINTIKE (20217772)
LUTFIAH FARIDA (23217368)
REBECCA MANALU (25217010)
RIZQ ALMAAS A. (25217366)
SUSI AGUSTINA (25217807)
3EB15
SUBJECT : BUSSINESS ENGLISH 1 #
LECTURER : WAHYU BUDI
FACULTY OF ECONOMICS
GUNADARMA UNIVERSITY
PTA 2019/2020
HOW TO INTRODUCE NEW PRODUCTS AND THE LEVEL OF DEVELOPMENT
Example of product report
EXECUTIVE SUMMERY
This project is about super deluxe burger combo developed by BURGER FUEL named as “RICHIE FREAKOUT “as Richie is New Zealand rugby team captain and is well known personality all over. When we heard his name Words like passion, energy, power, effectiveness strike in our mind. This combo meal include flat bread bun having different variety of meat. Will be given with energy drink rather than soft drink. The need to introduce this is as young generation intake energy drink a lot and consumption of healthy energy giving product is more so by providing this combo we will likely to target the young teen which play crucial role in our store as more than 50% of sale is dependent on them. The need to introduce this burger is as customer are more demanding and need innovation in product by introducing new flat bread bun this deluxe combo with energy drink make customer attracted.
INTRODUCTION
Burger Fuel is a New Zealand owned chain of burger restaurants with 52 locations around the world including 46 locations in New Zealand.it is high energy burger brand that experience huge success in Middle East and now exposing growing market in New Zealand. Burger fuel is leading top brand in food market now a days. Burger fuel is well known KIWI brand as it known for its specialaiolisauce, freshness, taste.
As it is very interesting to know that 31 March 2013 resulted in a profit of $1,098,294. This was a 55% increase in the profit from that of previous year of the $708,360.
Which result in total sale of $ 49.3M in current year. Making it compare with last year there is increase of 29.2% in total sale of burger fuel which is huge achievement. (annual report burger fuel 2013, 2013)
IDEA OF THE SUPER DELUXE COMBO
New burger fuel super deluxe burger combo name as “RICHIE FREAKOUT” is going to be introduced in young market era where people are mainly concern with intake of energy, healthy and nutritious diet.
This deluxe combo will be provided with ENERGY DRINK and also the combo will have flat bread. Burger fuel try to focus on each and every people in market now a days youngster have more intake of energy drink. As now all people are concern with health issue new flat bread bun in introduced which is oil free with no fat. We try to focus young generation as in past few years are sale likely to increase due to variety we provide to them.
COMPETITOR
As we have new super deluxe combo which is different from offering of different competitor but still we have competitor in market:
Subway
Burger King
McDonalds
But since we having number of competitor but idea to introduce flat bread bun and energy drink with combo meal is likely to be new.
TARGET MARKET
By introducing this super deluxe burger combo burger fuel try to target young generation as they play crucial role for each and every company. As we look profits of burger fuel from past few years. According to annual report of burger fuel up to financial year 31 March 2013 has again demonstrated a significant improvement in his performance. The small chain of business continue to grow and is becoming stronger both in local and international market
As at 31 March 2013 there were 44 Burger Fuel outlets operating and the Group has Considerable Young generation like the different combo meals offer by burger fuel.
SEGEMENT PROFITABILITY
As our product price are generally high as we offer quality product. But keeping in mind combo is designed for young generation price is likely to be moderate will be provided with addition deal on Weekends. Increasing sale by giving additional sale make sale to go high and will increase profit margin.
POSITIONING OF THE PRODUCT
As most of business can’t afford investing of thousands of dollars in advertising and promotion every month as it is going to increase price of product as we are introducing new super deluxe combo meal at reasonable price. By spending more on advertisement will likely to increase combo price so by making new pamphlets of store different combo highlighting super deluxe deal in beginning will make people to know about product and also we will able to introduce our other combo through it.
PRODUCT
The product involves all its particular features and benefits. It can be seen from the Salad Cream campaign that a decision was taken not to alter the taste of salad cream and only to change the bottle shape and packaging. Hence, the product aspect of the marketing mix was left relatively unchanged.
In the case of Salad Cream the price aspects of the mix were altered: price was increased, because focus group research supported the view that a price increase in Salad Cream would be acceptable to consumers. Promotion aspects were considerably changed. The advertising and promotional campaigns described above were extensive. Finally, place within the marketing mix was also unchanged in terms of the places where consumers could buy Salad Cream. No new sales outlets or distribution points were suggested by the campaign team.
PRICE
Price is one of most important element which create sales revenue, price of product is important determinant of value of sale made. Price is determined by market forces in accordance with time and circumstances. Deluxe combo must be introduced keeping in mind the total cost and market trend prevailing in market.
PROMOTION
Promotion is business communication it will provide information that will assist customer to buy. However successful promotion will result in increase in sales. By making well designed pamphlet highlighting super deluxe combo will likely to attract the people which is good for company. Other method which can be used for introducing are:
Radio and television
Poster and media
Internet sites
Promotion campaigns
PLACE
Product placement also known as product brand by which product is integrated in marketing practises. Marketing practise such as advertising, promotion brand name, package and other. In product placement
The audience involve get to know about the product. By advertising super deluxe combo in television in between movies interval people will do come to know we must have to pay attention toward our combo layout
DIFFERENTIATION
Richie freakout is different from that of other combo deal which is being provided in store as combo come up with:
Flat bread bun
Energy drink
BUSINESS STRATEGY
Launching a new thing requires addressing the four marketing pillars of price, product, promotion and place of sale. To analyse each of these areas, we need to examine strengths, weaknesses, opportunities and threats to help minimizing our risks and maximize our resources before we run our promotion activities.
STRENGTHS
The combo we introducing it satisfy the need and demand of young generation as combo is designed according to their preferences and recommendation given by them. We manage to provide this combo with basic price out profitability will be quite less in accordance with out combo we provide but this deluxe combo will attract wide range of people which is good for us.
WEAKNESSES
A weakness is related with unnecessary things that happen. We must be prepare with the any short coming arise or any problem face during the process. We had to pay attention toward cost involve as we specialise in providing fresh.
OPPORTUNITIES
As we introducing new deluxe combo it will give great opportunities. As we coming up with new upcoming this will create great opportunities as they will attract number of youth which will create demand not for this but for overall combo. As we having lower overhead costs than a mature competitor, we might be able to price our self more competitively.
THREATS
Once we enter the market place, our competitors will likely to react. One of the biggest threats we face is our competition prevailing in market. We must have our backup plans for your pricing, promotion and distribution channels so that we can respond to competitor changes taking place.
CONCLUSION
This case study has examined burger fuel ability to use innovation in developed market place. There is need to innovate efforts in expanding market. The case study include some elements like
Demand and preferences of customer to identify market opportunity
Product innovation
Introducing this super deluxe combo will create great opportunity this will not only give company a competitive advantage but will give sustained advantage to increase profitability. Hence if super deluxe combo is introduced it will build a strong relationship with our young generation.
RECOMMEDATIONS
First of all there must be proper stock of raw material as we deal in serving fresh meals
Manager must forecast sale of store and must have estimated stock
As we know providing energy drink there must proper set up of machinery to serve it.
Conversation of product introduction
A: Hello Sir, welcome to our store.
B: Thank you.
A: How can I help you, Sir?
B: Actually, I’m planning to buy an air conditioner, so could you please help me with that?
A: Sure, Sir. Could you please specify me the brand so that I can be more transparent with the details?
B: I am using Daikin AC these days but I’m not satisfied with the service.
A: You should try the Sharp air conditioner. It’s already in high demand.
B: What kind of service does it offer?
A: In Sharp air conditioner, you will get a two-year warranty. It also has five free services. The installation is free. The maintenance is also taken care by the company.
B: That’s perfect.
A: Sir, where do you want to install the air conditioner?
B: In the bedroom.
A: Sure.
B: Could you please tell me the price of this air conditioner and the payment method?
A: It will cost you around $150 including the service tax. And you can pay either by card or cash.
B: Perfect, I would like to pay by card.
A: Sure, Sir. Let’s complete the transaction.
B: Okay.
EXPLAINING THE DESCRIPTION OF A JOB AND HOW TO DELEGATE JOB TO OTHERS
Telling Job & Education Background in CV
What needs to be underlined is, make sure the background about ourselves that will be told is related to the work we seek. Save the discussion that is not relevant in advance, as interesting as that, so that the agency is able to foster confidence in us to take the position chosen with the skills we have. And it helps us pay attention to the following things:
Avoid inappropriate or informal language such as slang or technical jargon.
Use sentences that are effective, informative and not wordy.
Pay attention to the accuracy of spelling, grammar, and punctuation in the job application letter made. If it contains an error, it is very likely that the application will end up in the trash.
Mention where you got information about the job opening.
The following are some examples that can be used as a reference:
I am a Communications graduate of the Hasanuddin University with several years of working experience as a Public Relation Staff gained from a non-governmental agency in my hometown, Kendari. I am writing to apply for the position of Executive Assistant posted on your official site on 23 February 2017. This position particularly interests me because it would enable me to make full use of my administrative and organizational skills. I have well-developed both written and oral communication skills that can be very useful in carrying out the duties for the position.
(Saya adalah Sarjana Komunikasi lulusan Universitas Hasanuddin dengan pengalaman kerja sebagai Staff Humas di sebuah instansi swasta di kota asal saya, Kendari. Saya menulis untuk melamar pekerjaan di posisi Asisten Eksekutif yang dipublikasikan di situs resmi perusahaan anda pada tanggal 23 Februari 2017. Posisi ini menarik bagi saya sebab akan membuat saya memanfaatkan ketrampilan administratif dan organisasi saya dengan penuh. Saya memiliki ketrampilan komunikasi secara tertulis dan lisan yang baik yang akan sangat bermanfaat untuk memenuhi tugas jabatan tersebut.)
I have read from your advertisement at JobsDB that your company is looking for employees to hold some position. And I am interested in applying as a Service Consultant. My name is Ikbal Alfaris, I am twenty years old. I am a student at University of Surabaya, majoring in Law and have already been in my seventh semester. I consider myself that I have the qualifications as required. I have good motivation for growing, eager to learn, and can work in team and individually. Besides that, I have fair communication skill in English, both oral and written.
(Saya telah membaca iklan di JobsDB bahwa perusahaan anda sedang mencari karyawan untuk mengisi suatu jabatan. Dan saya tertarik melamar sebagai Konsultan Pelayanan. Nama saya Ikbal Alfaris, saya berusia dua puluh tahun. Saya adalah mahasiswa di Universitas Surabaya, jurusan Hukum, dan sudah berada di semester ke tujuh. Saya menganggap diri saya memiliki kualifikasi yang disyaratkan. Saya memiliki motivasi yang baik untuk berkembang, semangat belajar, dan dapat bekerja dalam tim maupun secara individu. Di samping itu saya memiliki ketrampilan bahasa Inggris yang baik, lisan maupun tertulis.)
b. How to describe the job
Introducing Your Job
First of all, before sharing our work with others, we must first know the phrases in English that are used to ask questions about work. These phrases include:
What do you do?
What do you do for a living?
What sort/ kind of work do you do?
If someone asks us to use the phrase above, it means that person wants to know our work. To answer this, we can start with patterned phrases such as:
I’m a/an + pekerjaan.
I work in + bidang pekerjaan/ tempat bekerja/ departmen pekerjaan.
I work for + perusahaan atau institusi tempat bekerja.
I work as + pekerjaan.
Here are a few examples:
I’m an attorney.
I work in digital marketing.
I work in high school.
I work for an online media.
I work for Bank Indonesia.
I work as a teacher.
Note: We can directly mention the name of the company or institution where we work by using the pattern "I work for + company name." With a note that the company or institution where we work is a company or institution that is quite well-known among the general public.
Describing Your Company
We can describe the company we work for when we talk about our work. There are several phrases that can be used to describe the company where we work, including:
The company is based in + kota atau negara perusahaan berada.
It is located in + lokasi perusahaan.
The company was founded in + tahun didirikannya perusahaan.
It is a multinational/ local company.
It is a start-up company.
It is a private/ public company.
The company distributes/ sells/ produces/ provides + produk perusahaan.
We can also use the relative pronoun "that" or "which" to describe the company where it works, for example: I am a lawyer. I work in the Criminal Law department of a private law firm which is based in New York.
Describing Your Job Responsibilities
When sharing our work with new people, just mentioning the type of work and where we work is enough. However, both of these will not be enough if our purpose in describing work is for a job interview or for an English proficiency test. For this reason, try to add more detail when describing your work for these goals. One detail that can be added is a description of our work responsibilities or duties. The following are some phrases that can be used to describe the tasks that we have to do while working:
I have to . . .
I’m responsible for . . .
My role is . . .
My responsibilities include . . .
I handle . . .
I deal with . . .
I work with . . .
Most of my time is spent . . .
Contoh: I’m a lawyer. I handle clients who are facing criminal charge. I’m responsible for assisting them in all stages of the criminal process. Most of my time is spent doing preparation for a trial, including gathering information, reviewing documents, and doing some paperwork.
Saying How You Feel About Your Job
We can also add our opinions or feelings to our work to make the job descriptions we make sound more interesting and more detailed. To do this we can use several adjectives to describe how we feel about our work. The adjectives used can be either positive or negative. There are several positive adjectives that can be used to describe our feelings towards our work, including:
Stimulating
Challenging
Satisfying
Rewarding
Creative
Fun
Whereas the negative adjectives include:
Exhausting
Boring
Tiring
Stressful
Soul-destroying
CUSTOMER SERVICE
Responding complaints
Complaints from customers is one thing that is commonly accepted for every business owner. If seen from the point of view of the customers who filed complaints mostly because they were not satisfied with a product that was bought or a service that they think is less than optimal. From the side of customers who feel disadvantaged, they will certainly file a claim with the company that has made them disappointed.
If seen from the side of the company that receives complaints from these customers, it can actually be used as a positive entry, inevitably in the future must provide more optimal service to minimize complaints from other customers. Things we must do if there are customer complaints:
Stay polite and friendly : The consumer is 'king', Give your customers the opportunity to make all their complaints, and don't cut off their conversation before everything is conveyed.
Correct what the problem is : Look deeper into what caused your customer to make that complaint. This can be caused by several factors. But sometimes there are also complaints that are deliberately made by consumers to attract other benefits. From the results of the analysis you can be used as your response and evaluation in the future.
Apologize based on empathy : Apologize in advance even though you don't agree with the complaint. That way, you have at least given a deep understanding to customers, that you are committed to finding solutions for them. Express your apologies and empathy with the movements of your hands and eyes. This will separate emotions and problems.
Immediately possible to solve the problem : So that the problem does not drag on, immediately to solve the existing problems. Because you certainly cannot continue to focus on facing just one customer. If it is not resolved quickly you will feel burdened for the future. Sometimes this is quite burdensome for you when you have to re-fund or compensate customers for 'losses'. But this will not be a problem, if you later see the effects in the future. Customers who have felt helped before if they were satisfied of course the effect they will recommend your company to their other friends. Do everything that can accommodate all the complaints. This will show your commitment to solving the problem properly. Sometimes this feels unfair, but rest assured, it's better to save your business than withstand a little 'loss' because of a customer's complaint.
Evaluation : Of all the customers who submit your complaints, they should be able to be made as a meaningful input. Fixing any gaps in your company that will allow your business to run better in the future.
Example conversation of customer complain:
A: “I am sorry to bother you. I have received my order number 0085, but it seems like the piece of clothes that I ordered isn’t the same with the one I got this morning.”
B: “Hello, thank you for calling. I’m really sorry for the inconvenience. Can you tell me again the order number?”
A: “It is 0085, under the name Jeeva.”
B: “Right, I got the order history here. I’m afraid there might be an understanding between the shipping and order division. They sent you the 0086 package.”
A: “This is ridiculously wrong. I need to wear that shirt tonight. Can you help me with this?”
B: “But our shipping period is two days.”
A: “Excuse me, I understood that hence I ordered this since a week ago. But this is unacceptable; it’s not my fault either. I understand that it’s not your fault. But as the representative, please be responsible.”
B: “Sure. We will arrange one-day service to send you the right package right away. I assume it will arrive in your order no more than 5 pm today.”
A: “Thank you.”
Provide comparison of products and services
The following are the main differences between goods and services:
Goods are commodities or products that are ready to be purchased by customers at a certain price, while Services (services) are benefits or facilities provided by other parties.
Goods are something tangible or tangible (tangiable) that is something that can be seen or touched, while services (services) are products that are intangible (intangiable).
When a customer purchases an item at a certain price, ownership of the item will change hands from the seller to the buyer. Conversely, ownership of services or services is non-transferable.
It is difficult to evaluate services or services because each service provider has a different approach in implementing services so it is difficult to judge which service is better. While the evaluation of goods is relatively easier to do.
Goods can be returned or exchanged if it does not match what is desired. However, services or services may not be returned or exchanged if they have been provided.
Goods can be stored for future use, but services or services are very time-bound and cannot be stored as inventory.
Goods are produced first then traded and finally consumed. Whereas services or services are produced and consumed at the same time.
Goods can be separated from the means of production after becoming a finished product, while services or services can not be separated from the supplier.
Give as well as asked for suggestions
Definition of Asking Giving Suggestion
Asking and Giving Suggestion are English phrases used to express how to ask and give advice to others.
Forms of Expression
In this section some expressions are given and explained which can be used to express ways of asking and giving advice to others;
Asking Suggestion (Meminta Saran)
What should I do? (Apa yang haru aku lakukan?)
Do you have any ideas? (Apakah kamu mempunyai ide?)
Do you have any suggestions for me? (Apakah kamu mempunyai saran untukku?)
Can you tell me what I should do? (Bisakah kamu katakan apa yang harus aku lakukan)
Do you have any advice for me? (Apakah kamu punya nasihat untukku?)
Will you give me some suggestion, please? (Maukah kamu memberikanku beberapa saran?)
Any idea? (ada ide?)
Can you give me some advice about…? (Dapatkah kamu memberikanku beberapa nasihat tentang…)
What do you recommend………? (Apa yang dapat kamu rekomendasikan?)
Please tell me what should I do? (Kumohon katakan padaku apa yang harus aku lakukan?)
Giving Suggestion (Memberi Saran)
You should…
You need/ought to…
You had better…
You ought to…
I think you should….
I advise you to…
I suggest you to…
I suggest that you….
I recommend you to…
Maybe you should….
Besides some of the Asking and Giving Suggestion expressions above, below there are also responses (responses) that are often used in English lessons. Examples of responses below can be used if someone gives a suggestion, there is a possibility that the person rejects or accepts the suggestion (agree / disagree);
Agreeing (Ungkapan setuju dengan saran diberikan)
• I agree with you. (saya setuju denganmu)
• I think you’re right. (m kenurutku kamu benar)
• I think so. (saya sependapat)
• That’s a good idea. (itu ide yang bagus)
• That’s right. (ya itu benar)
• Thanks. I’ll ttr your advice. (Terima kasih. Saya akan mencoba saran kamu)
• That sounds great. (kedengaranya ide bagus)
Disagreeing (ungkapan tidak/kurang seuju dengan saran yang diberikan)
• No, I don’t think so. (Tidak, Saya tidak sependapat tentang itu)
• I disagree with you. (Saya tidak setuju denganmu)
• That’s not a good idea. (Itu bukan ide yang baik)
• I understand your point, but I think…. (Saya mengerti pendapatmu, tapi menurutku…)
Short conversation about Asking and Giving Suggestion :
Conversation 1 :
Servant : Hello! How are you doing?
Linda : Fine, thank you. Can I see a menu, please?
Servant : Certainly, here you are.
Linda : Thanks. What’s special today?
Servant : Spicy grilled chicken with some cheese.
Linda : That sounds good. I’ll have that.
Servant : Would you like something to drink?
Linda : Yes, I’d like an orange juice.
Servant : Here you are. Enjoy your meal!
Linda : Thank you.
Servant : Can I bring you anything else?
Linda : No, thanks. I’d like the bill, please.
Servant : That’ll be Rp 97,000.00.
Linda : Here you are. Keep the change!
Servant : Thank you. Have a nice day!
Linda : Thanks, you too. Bye!
Conversation 2 :
Mr. Daruken: Hi Leppo…?
Mr. Leppo: Hi Daruken…
Mr. Daruken: Why you look sad?
Mr. Leppo: I am confused?
Mr. Daruken: Why confused? Do you have a problem?
Mr. Leppo: I haven’t been able to pay the school administration. Do you have any advice to me?
Mr. Daruken: I think, you should ask dispensation to the school
Mr. Leppo: it’s good idea. Thanks Daruken…
Mr. Daruken: you’re welcome
Sumber :
https://www.sederet.com/tutorial/job-interview-menceritakan-latar-belakang-pendidikan-dan-pengalaman-kerja-dalam-bahasa-inggris/
https://www.sederet.com/tutorial/cara-mendeskripsikan-pekerjaan-describe-your-job-dalam-bahasa-inggris/
https://id.m.wikihow.com/Mendelegasikan
https://kinibisa.com/artikel/detail/project-management/subdetail/pendelegasian-tugas/read/4-cara-mendelegasikan-tugas-ke-bawahan
http://smebhaadministrasi.blogspot.com/2016/01/pelayanan-kepada-pelanggan.html
https://jarvis-store.com/artikel/tips-merespon-keluhan-dari-pelanggan-secara-bijak
https://ilmumanajemenindustri.com/pengertian-perbedaan-barang-dan-jasa-goods-and-services/
https://englishclas.com/penjelasan-dan-contoh-asking-and-giving-suggestion-beserta-terjemahanya/
http://www.geniuslang.com/bahasa-inggris/percakapan/percakapan-bahasa-inggris-di-restoran-conversation-in-the-restaurant
https://www.sederet.com/tutorial/contoh-percakapan-di-kedai-kopi-starbucks-dalam-bahasa-inggris/
https://www.ukessays.com/essays/marketing/product-launch-report-burger-fuel.php
Rabu, 16 Januari 2019
PENGARUH KEMAMPUAN MANAJERIAL ORGANISASI KOPERASI TERHADAP EFEKTIVITAS LAPORAN KOPERASI DAN EFEKTIVITAS KINERJA KOPERASI
PENGARUH
KEMAMPUAN MANAJERIAL ORGANISASI KOPERASI TERHADAP EFEKTIVITAS LAPORAN KOPERASI
DAN EFEKTIVITAS KINERJA KOPERASI
Anggy
Rintike
l. Wahyu Widjayanti
Fakultas
Ekonomi, Jurusan Akuntansi
Universitas
Gunadarma, Kalimalang
Email
: Anggyrintike30@gmail.com
ABSTRAK
Kinerja
kopersi mempengaruhi perkembangan atau pertumbuhan ( growth ) koperasi di
Indonesia terdiri dari kelembagaan (jumlah koperasi per provinsi, jumlah koperasi per jenis/kelompok
koperasi, jumlah koperasi aktif dan nonaktif),
keanggotaan, volume usaha, permodalan, aset, dan sisa hasil usaha. Agar
Efektivitas Kinerja Koperasi berjalan
dengan baik, suatu Organisasi Koperasi perlu memperhatikan factor-faktor yang memiliki
pengaruh terhadap Efekvifitas Kinerja.
Tujuan penelitian ini adalah untuk mengetahui pengaruh factor kemampuan manajerial organisasi koperasi terhadap efektivitas laporan koperasi dan efektivitas kinerja koperasi. Penelitian ini menggunakan metode kualitatif dengan menggunakan data sekunder denganteknik pengumpulan data bersumber dari buku, jurnal, dan dokumen lain yang bersangkutan dengan penelitian , analisis data yang digunakan adalah empiris , hasil penelitian menunjukkan bahwa kemampuan manajerial organisasi koperasi berpengaruh positif terhadap efektivitas laporan koperasi dan efektivitas kinerja koperasi.
Kata kunci : kemampuan manajerial organisasi koperasi, efektivitas laporan koperasi, kinerja koperasi.
Tujuan penelitian ini adalah untuk mengetahui pengaruh factor kemampuan manajerial organisasi koperasi terhadap efektivitas laporan koperasi dan efektivitas kinerja koperasi. Penelitian ini menggunakan metode kualitatif dengan menggunakan data sekunder denganteknik pengumpulan data bersumber dari buku, jurnal, dan dokumen lain yang bersangkutan dengan penelitian , analisis data yang digunakan adalah empiris , hasil penelitian menunjukkan bahwa kemampuan manajerial organisasi koperasi berpengaruh positif terhadap efektivitas laporan koperasi dan efektivitas kinerja koperasi.
Kata kunci : kemampuan manajerial organisasi koperasi, efektivitas laporan koperasi, kinerja koperasi.
ABSTRACT
Cooperative performance
affects the development or growth (growth) of cooperatives in Indonesia
consisting of institutions (number of cooperatives per province, number of
cooperatives per type / group of cooperatives, number of active and non-active
cooperatives), membership, business volume, capital, assets, and remaining
business results. In order for the effectiveness of Cooperative Performance to
run well, a Cooperative Organization needs to pay attention to the factors that
have an influence on the Effectiveness of Performance.
The purpose of this
study was to determine the effect of the factors of managerial ability of
cooperative organizations on the effectiveness of cooperative reports and the
effectiveness of cooperative performance. This study uses qualitative methods
using secondary data with techniques of collecting data sourced from books,
journals, and other documents concerned with research, analysis of the data
used is empirical, the results of research show that managerial capabilities of
cooperative organizations have a positive effect on the effectiveness of
cooperative reports and the effectiveness of cooperative performance.
Keywords:
managerial capabilities of cooperative
organizations, effectiveness of cooperative reports, cooperative performance.
PENDAHULUAN
Koperasi mempunyai peranan yang
cukup besar dalam menyusun usaha bersama dari orang-orang yang mempunyai
kemampuan ekonomi terbatas. Dalam rangka usaha
untuk memajukan kedudukan rakyat yang memiliki kemampuan ekonomi terbatas
tersebut, maka Pemerintah Indonesia memperhatikan pertumbuhan dan perkembangan
perkumpulan-perkumpulan Koperasi.
Pemerintah Indonesia sangat
berkepentingan dengan Koperasi, karena Koperasi di dalam sistem perekonomian
merupakan soko guru. Koperasi di Indonesia belum memiliki kemampuan untuk
menjalankan peranannya secara efektif dan kuat. Hal ini disebabkan Koperasi
masih menghadapai hambatan struktural dalam penguasaan faktor produksi
khususnya permodalan.
Menurut
Subandi (2015:19) koperasi merupakan suatu perkumpulan yang didirikan oleh
orang-orang
yang memiliki kemampuan ekonomi terbatas, yang bertujuan untuk memperjuangkan
peningkatan kesejahteraan ekonomi anggotanya. Berkembang atau tidaknya
sebuah
koperasi dipengaruhi oleh partisipasi anggota dan manajemennya. Semakin banyak
dan aktif anggota sebuah koperasi maka semakin besar peluang koperasi tersebut
berkembang dan maju sehingga dapat bersaing dengan badan usaha lain. Organisasi
koperasi harus mampu memberikan dorongan agar dapat menarik anggota untuk ikut
serta dalam pengembangan koperasi.Untuk menarik minat seseorang agar menjadi
anggota koperasi upaya yang dapat dilakukan adalah dengan memberikan pelayanan
yang baik bagi anggota.
Semua hal tersebut akan dapat
baik dengan adanya prestasi dan hasil kerja yang baik dari oganisasi koperasi
,organisasi koperasi adalah suatu cara atau sistem hubungan kerja sama antara
orang-orang yang mempunyai kepentingan yang sama antara orang-orang yang
mempunyai kepentingan yang sama dan bermaksud mencapai tujuan yang ditetapkan
bersama-sama dalam suatu wadah koperasi.
Sebagai organisasi koperasi
mempunyai tujuan organisasi yang merupakan kumpulan dari tujuan-tujuan individu
dari anggotanya, jadi tujuan koperasi sedapat mungkin harus mengacu dan
memperjuangkan pemuasan tujuan individu anggotanya, dalam operasionalnya harus
sinkron.
anggota
dari koperasi yang memperoleh kepercayaan dari Rapat Anggota untuk memimpin
organisasi koperasi pada suatu periode tertentu.
Dalam
organisasi koperasi kemampuan manajerial merupakan kemampuan yang harus
dimiliki
oleh organisasi koperasi karena organisasi koperasi merupakan kumpulan
dari tujuan-tujuan individu dari anggotanya menyatakan bahwa kemampuan manajemen merupakan suatu proses
perencanaan, pengorganisasian, pengarahan, dan pengawasan usaha-usaha para
anggota organsiasi dan penggunaan sumber daya organisasi lainnya agar mencapai
tujuan yang telah ditetapkan. Untuk mencapai tujuan tersebut, koperasi sebagai
badan usaha memerlukan pengukuran kinerja yang tepat sebagai dasar untuk
menentukan efektivitas kegiatan usahanya terutama efektivitas operasional,
bagian organisasi dan karyawannya berdasarkan sasaran, standar dan kriteria
yang telah ditetapkan sebelumnya , Selain kemampuan manajerial pengurus faktor
kualitas pelayanan yang baik dapat terjadi karena kinerja karyawan yang baik
pula. Menyadari bahwa kinerja merupakan kegiatan utama dari koperasi maka
pengurus harus juga meningkatkan kinerja koperasi.Kinerja
merupakan
hasil pekerjaan yang mempunyai hubungan kuat dengan tujuan strategis
organisasi,
Kinerja
adalah tentang apa yang dikerjakan dan bagaimana cara mengerjakannya. Pada
dasarnya kinerja merupakan sesuatu hal yang bersifat individual, Kinerja
merupakan hal yang sangat penting dalam suatu perusahaan untuk mencapai
tujuannya.Sehingga kinerja merupakan hasil yang dicapai seseorang menurut
ukuran yang berlaku untuk pekerjaan yang bersangkutan. Kinerja harus di
tingkatkan demi keberlangsungan organisasi.
Organisasi
ekonomi juga memiliki keharusan
menangani usaha berdasarkan prinsip efisiensi, efektivitas dan produktivitas.
Prinsip efisiensi dan efektivitas untuk mewujudkan produktivitas yang tinggi
harus dipadukan dengan optimasi pelayanan dan kesejahteraan mengenai
bagaimana dan apa ukuran efektivitas yang setepatnya .Oleh sebab itu sampai
saat ini mengukur efektivitas organisasi atau badan usaha lain sangat sederhana
dibandingkan dengan mengukur efektivitas koperasi.
Organisasi
koperasi tidak saja semata berkenaan dengan aspek ekonomi melainkan juga akan
berkenaan dengan aspek sosialnya. Akan tetapi sebagai konsekuensi logis dari
kondisi koperasi yang selalu dalam keadaan bersaing dengan organisasi lain
untuk mendapatkan sumberdaya maka merumuskan keberhasilan merupakan hal yang
penting.
Efektivitas adalah
pencapaian target output yang di ukur dengan cara membandingkan output anggaran
atau seharusnya (Oa), dengan output realisasi atau sungguhnya (Os), jika Os
> Oa di sebut efektif.
Rumus perhitungan Efektivitas koperasi (EvK) :
EvK=
Realisasi SHUk + Realisasi MEL
Anggaran
SHUk + Anggaran MEL = Jika EvK >1, berarti efektif
Produktivitas
koperasi merupakan ukuran sejauh mana koperasi menggunakan sumber daya dan dana
untuk memperoleh pendapatan. Produktivitas koperasi juga dapat dilihati dari
tingkat efesiensi penggunaan sumber-sumber organisasi seperti penggunaan modal.
Selain itu produktivitas juga dapat dilihat dari pertumbuhan koperasi.
Pertumbuhan koperasi tersebut seperti peningkatankuantitas asset usaha, jasa,
perolehan pendapatan, peningkatan volume transaksi dan partisipasi anggota.
Tingkat
produktivitas koperasi memberikan gambaran seberapa besar tingkat hasil
kegiatan koperasi dengan modal kerja yang ada. Untuk dapat melihatnya
diperlukan analisis laporan koperasi. Analisis laporan ini merupakan bagian
dari laporan pertanggungjawaban pengurus. Laporan ini berisikan tentang tata
kehidupan koperasi. Laporan ini nantinya dapat dijadikan sebagai salah satu
alat evaluasi produktivitas koperasi.Produktivitas adalah pencapaian target
output (O) atas input yang digunakan (I), jika O>1 maka disebut produktif.
Rumus
perhitungan produktivitas perusahaan koperasi :
PPK = S
H U X 100%
Modal Koperasi
102.586.680 X 100%
Rp.
118,432,448
=
Rp. 86.62
Dari
hasil ini dimana PPK > 1 maka koperasi ini adalah produktif.
Laporan
keuangan koperasi selain merupakan bagian dari sistem pelaporan keuangan
koperasi, juga merupakan bagian dari laporan pertanggungjawaban pengurus
tentang tata kehidupan koperasi.Dilihat dari fungsi manajemen, laporan keuangan
sekaligus dapat dijadikan sebagai salah satu alat evaluasi kemajuan koperasi.
Laporan
keuangan koperasi pada dasarnya tidak berbeda dengan laporan keuangan yang di
buat oleh badan usaha lain. Secara umum laporan keuangan keuangan
meliputi :
- Neraca
- Perhitungan hasil usaha (income statement)
- Laporan arus kas (cash flow)
- Catatan atas laporan keuangan
- Laporan perubahan kekayaan bersih sbg laporan keuangan tambahan.
Adapun
perbedaan yang pertama adalah bahwa perhitungan hasil usaha pada koperasi harus
dapat menunjukkan usaha yang berasal dari anggota dan bukan anggota. Alokasi
pendapatan dan beban kepada anggota dan bukan anggota pada perhitungan hasil
usaha berdasarkan perbandingan manfaat yang di terima oleh anggota dan bukan
anggota. Perbedaan yang kedua ialah bahwa laporan koperasi bukan merupakan
laporan keuangan konsolidasi dari koperasi-koperasi. Dalam hal terjadi
penggabungan dua atau lebih koperasi menjadi satu badan hukum koperasi, maka
dalam penggabungan tersebut perlu memperhatikan nilai aktiva bersih yang riil
dan bilamana perlu melakukan penilaian kembali. Dalam hal koperasi mempunyai
perusahaan dan unit unit usaha yang berada di bawah satu pengelolaan, maka di
susun laporan keuangan konsolidasi atau laporan keuangan gabungan.
Para organisasi dalam menjalankan
suatu kegiatan usaha koperasi perlu memperhatikan dan menjaga kondisi keuangan
koperasi dengan baik. Pengelolaan keuangan koperasi yang baik akan menentukan
keberhasilan koperasi mencapai sesuai dengan tujuannya. Kondisi suatu koperasi
dikatakan baik dan sehat dilihat dari aspek keuangan yang dapat diketahui
dengan cara melakukan analisis terhadap laporan keuangan koperasi tersebut.
Dengan kinerja keuangan yang baik maka kesejahteraan anggota dapat terjamin,
Kinerja keuangan merupakan kata umum untuk menggambarkan keberhasilan atau kesuksesan
suatu perusahaan. Kinerja yang baik menunjukkan bahwa perusahaan dikelola
dengan baik. Dalam operasional dunia usaha kinerja perusahaan dapat dirumuskan
sebagai hasil kerja yang diperoleh atas kegiatan atau operasi yang dilakukan
oleh perusahaan selama periode waktu tertentu, dan laba merupakan salah satu
tolak ukur penting dalam penilaian kinerja perusahaan. Penilaian kinerja
keuangan dapat dilihat dari kondisi keuangan koperasi, untuk menyusun dan
mengelola laporan keuangan dengan baik. Menurut Baridwan menerangkan bahwa :
Laporan keuangan merupakan ringkasan dari suatu proses pencatatan, merupakan
suatu ringkasan dari transaksi-transaksi keuangan yang terjadi selama tahun
buku yang bersangkutan. Laporan keuangan ini dibuat manajemen dengan tujuan
untuk mempertanggungjawabkan tugas-tugas yang dibebankan kepadanya oleh para
pemilik perusahaan. Laporan keuangan sebagai sumber informasi yang berguna,
jika laporan keuangan dalam beberapa periode bisa menjadi perbandingan. Dengan
membandingkan laporan keuangan ini akan membantu pihak-pihak yang
berkepentingan untuk menganalisis perkembangan koperasi.
Menurut Jumingan (2006:118)
menjelaskan bahwa: Rasio dalam analisis laporan keuangan adalah angka yang
menunjukkan hubungan antara suatu unsur dengan unsur lainnya dalam laporan
keuangan. Hubungan antara unsur-unsur laporan keuangan tersebut dinyatakan
dalam matematis yang sederhana. Secara individual rasio itu kecil artinya,
kecuali jika dibandingkan dengan suatu rasio standar yang layak dijadikan dasar
pembanding. Analisis laporan keuangan mempunyai tujuan untuk mengetahui
seberapa jauh perkembangan usaha koperasi tersebut dari tahun ke tahun dan
efektifitas dalam pengelolaan koperasi. Dengan mengetahui adanya tingkat
perubahan keuangan dari modal, laba, maupun Sisa Hasil Usaha (SHU) yang
dibagikan, maka kita dapat mengetahui kondisi koperasi di masa yang akan datang.
Analisis laporan keuangan yang digunakan untuk menilai prestasi manajemen dalam
mengelola dan mengurus usaha koperasi. Analisis laporan keuangan yang digunakan
adalah rentabilitas, solvabilitas, dan likuiditas. Rentabilitas menunjukkan
kemampuan perusahaan memperoleh atau menghasilkan keuntungan atau profit selama
periode tertentu. Solvabilitas menunjukkan kemampuan suatu perusahaan untuk
memenuhi kewajiban apabila perusahaan tersebut dilikuidasikan, baik dalam
jangka panjang dan jangka pendeknya. Likuiditas menunjukkan kemampuan
perusahaan untuk memenuhi kewajiban
keuangannya yang harus segera dipenuhi atau hutang yang saat ditagih
IDENTIFIKASI MASALAH
Berdasarkan uraian pada latar
belakang diatas, maka permasalahan dapat
dirumuskan sebagai berikut :
1. Adakah pengaruh kemampuan manajerial
organisasi koperasi Terhadap laporan
koperasi dan kinerja koperasi ?
2. Seberapa besar pengaruh kemampuan
manajerial organisasi koperasi terhadap laporan
koperasi dan kinerja koperasi
TUJUAN PENELITIAN
Tujuan
penelitian berdasarkan uraian diatas, maka dapat disimpulkan tujuan
diadakannya
penelitian ini. Adapun tujuan dilakukannya penelitian ini
adalah
sebagai berikut:
1.
Tujuan
Umum
Tujuan
umum dari penelitian ini adalah memperoleh gambaran
yang
jelas tentang pengaruh kemampuan efektivitas organisasi koperasi terhadap efektivitas laporan koperasi dan kinerja
koperasi
2.
Tujuan
Khusus
Tujuan
khusus dari penelitian ini adalah untuk mengetahui dan menganalisis:
a.
Untuk
mengetahui pengaruh manajerial efektivitas organisasi koperasi terhadap
efektivitas laporan koperasi
b.
Untuk
mengetahui pengaruh manajerial efektivitas organisasi koperasi terhadap
efektivitas kinerja koperasi
c.
Untuk
mengetahui pengaruh manajerial efektivitas organisasi koperasi terhadap
efektivitas laporan koperasi dan kinerja koperasi
HASIL DAN PEMBAHASAN
Hasil
PenelitianBerdasarkan hasil penelitian menunjukkan bahwa Kemampuan Manajerial efektivitas
organisasi koperasi cukup baik, hal ini dapat dilihat dari kemampuan organisasi
pengurus dalam menjalankan kinerja koperai , sehingga anggota merasa puas
dengan kinerja
pengurus
dalam memberikan pelayanan serta dalam mengolah koperasi tetap berjalan sesuai harapan
yang dinginkan anggota koperasi.
PEMBAHASAN
Dalam penelitiannya menyatakan bahwa
kemampuan manajerial organisasi koperasi mempengaruhi baik efektivitas laporan koperasi
dan kinerja koperasi . Untuk dapat
memimpin sebuah koperasi dengan baik, maka seorang organisasi koperasi harus
memiliki kemampuan manajerial yang baik sehingga dapat membantu dalam mengelola
koperasi. Artinya “ pengaruh kemampuan manajerial
organisasi koperasi berpengaruh positif
terhadap efektivitas laporan koperasi dan kinerja koperasi ”.
Kemampuan
manajerial yaitu kemampuan yang harus dimiliki oleh pengurus karena pengurus
merupakan mandataris Rapat Anggota Tahunan yang akan berperan sebagai badan
eksekutif
dalam mengelola koperasi. Kemampuan manajerial pengurus tersebut dapat
diketahui dari beberapa indikator, Winardi dalam Roa Nur Iman mengungkapkan
bahwa setidaknya ada empat kemampuan yang harus dimiliki oleh seorang manajer
atau pengurus suatu organisasi, yaitu keterampilan dalam membuat perencanaan, keterampilan
dalam pengorganisasian kegiatan-kegiatan, keterampilan dalam melaksanakan
kegiatan yang telah direncanakan dan keterampilan dalam melakukan pengawasan
terhadap kegiatan yang
dilaksanakan.
Empat indikator keterampilan manajerial terebut sesuai dengan empat fungsi
manajemen yang diungkapkan oleh GR. Terry yaitu fungsi perencanaan, fungsi
pengorganisasian, fungsi pelaksanaan dan fungsi pengawasan.Sebagai perangkat
organisasi yang diberi wewenang untuk melakukan tindakan dan upaya hukum atas
nama koperasinya, maka pengurus bertanggung jawab mengenai segala kegiatan
pengelolaan koperasi dan
usahanya
kepada anggota. Oleh karena itu maka, berhasil tidaknya koperasidalam menjalankan
kegiatan usahanya sangat ditentukan oleh kemampuan pengurus dalam mengelola
organisasi koperasi. Seorang pengurus harus dapat mengatur, mempengaruhi dan
mengajak anggotanya untuk bekerja sama. Selain itu pengurus juga harus mampu
mengordinir seluruh kebutuhan anggota dan ditawarkan lewat program-program yang
sesuai dengan kebutuhan mereka.
KESIMPULAN
Berdasarkan hasil penelitian yang
telah dilakukan dari hasil pembahasan
tentang pengaruh pelayanan dan
manajerial pengurus terhadap efektivitas
organisasi koperasi sekunder dapat
disimpulkan sebagai berikut :
1. Laporan koperasi dan kinerja
koperasi berpengaruh positif terhadap
efektivitas organisasi koperasi Artinya semakin tinggi kinerja koperasi maka akan meningkatkan efektivitas organisasi
koperasi.
2. .Kemampuan manajerial koperasi
berpengaruh positif terhadap efektivitas organisasi koperasi .Artinya semakin
tinggi manajerial koperasi maka akan
meningkatkan efektivitas organisasi koperasi.
3. Pelayanan dan Kemampuan manajerial
koperasi secara simultan berrpengaruh
positif terhadap laporan koperasi dan kinerja koperasi.
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